Privacy policy
Last Updated: September 12, 2026
This Privacy Policy describes how VARELLO (“VARELLO,” “we,” “us,” or “our”) collects, uses, discloses, and protects personal information when you visit, use our services, communicate with us, or make a purchase through varelloprime.com (the “Site”).
By using our Site, you acknowledge the practices described in this Privacy Policy.
1. Personal Information We Collect
The personal information we collect depends on how you interact with our Site and services.
Information You Provide Directly
When you place an order, contact us, create an account where available, or otherwise interact with VARELLO, we may collect information such as:
- Full name
- Billing address
- Shipping address
- Email address
- Telephone number, if provided
- Order and transaction information
- Products purchased or returned
- Customer service communications
- Account information, where applicable
- Information you voluntarily provide when contacting us
Payment Information
Payments are processed through Shopify and/or other third-party payment providers available at checkout.
Payment information may include your payment method, billing information, and transaction details.
VARELLO does not necessarily receive or store complete payment card details. Payment information is processed by the applicable payment provider in accordance with its own security and privacy practices.
Information Collected Automatically
When you visit our Site, certain information may be collected automatically, including:
- IP address
- Browser type
- Device type
- Operating system
- Time zone
- Pages visited
- Products viewed
- Referring website or URL
- Interaction with the Site
- Cookie and similar technology information
- Approximate location derived from technical information where permitted
We may use this information to operate the Site, improve performance, understand how customers use our services, prevent fraud, and support analytics and advertising.
2. How We Use Your Personal Information
We may use personal information for legitimate business and commercial purposes, including to:
- Process and fulfill orders
- Process payments and refunds
- Provide order confirmations and shipping updates
- Arrange shipping and delivery
- Handle returns and exchanges
- Respond to customer service inquiries
- Maintain and improve our Site and services
- Detect and prevent fraud, abuse, and unauthorized transactions
- Protect our customers, business, and Site
- Maintain business and transaction records
- Comply with applicable legal and regulatory requirements
- Send marketing communications where permitted and where you have provided any consent required by law
- Measure and improve marketing and advertising performance
- Personalize your shopping experience where permitted
We process personal information only where we have an appropriate legal basis or other lawful justification under applicable law.
3. How We Share Personal Information
We may disclose personal information to third parties when reasonably necessary to operate our business and provide our services.
These may include:
- Shopify, which provides our e-commerce platform
- Payment processors and financial service providers
- Shipping carriers and logistics providers
- Order fulfillment and related service providers
- Website hosting and technology providers
- Analytics providers
- Advertising and marketing service providers
- Fraud prevention and security providers
- Customer support service providers
- Professional advisers, such as legal or accounting professionals
We may also disclose information when required by law, legal process, court order, regulatory request, or when reasonably necessary to protect our legal rights or the rights and safety of others.
We may disclose relevant information as part of a merger, acquisition, financing, restructuring, sale of assets, or similar business transaction, subject to applicable law.
4. Shopify
Our online store is operated using Shopify's e-commerce platform.
Shopify may collect and process personal information when you interact with our store, including information necessary to provide checkout, payment, security, and other e-commerce services.
Shopify's handling of personal information is also governed by its own applicable privacy practices and terms.
5. Cookies and Similar Technologies
We and our service providers may use cookies, pixels, tags, and similar technologies.
These technologies may be used to:
- Operate essential website functions
- Remember preferences and settings
- Maintain shopping cart functionality
- Improve website performance
- Understand how visitors use the Site
- Detect fraud and security threats
- Measure advertising effectiveness
- Provide personalized advertising where permitted
Some cookies are necessary for the Site to function, while others may be optional depending on your location and applicable law.
Where required, you may manage your choices through the cookie or privacy controls available on our Site.
You may also configure your browser to block or delete certain cookies. However, disabling necessary cookies may affect the functionality of the Site.
6. Advertising and Analytics
We may work with analytics and advertising providers to understand Site usage, measure advertising performance, and promote our products.
Depending on applicable law and your privacy choices, these providers may use cookies or similar technologies to collect information about your interactions with our Site.
Where required by law, we will obtain consent before using certain technologies or provide mechanisms for you to opt out.
Please see our Your Privacy Choices page for additional information about available privacy controls.
7. Marketing Communications
If you choose to receive marketing communications from VARELLO, we may use your contact information to send you information about products, promotions, or other store updates.
You may unsubscribe from marketing emails at any time by using the Unsubscribe link included in the message or by contacting us.
Even if you unsubscribe from marketing communications, we may continue sending non-marketing messages necessary to manage your transactions, such as order confirmations, shipping notifications, security notices, and responses to customer service requests.
8. How We Protect Personal Information
We use reasonable administrative, technical, and organizational safeguards designed to protect personal information against unauthorized access, loss, misuse, alteration, or disclosure.
However, no method of electronic transmission or storage is completely secure. Therefore, we cannot guarantee absolute security.
Customers should also take reasonable steps to protect their account credentials and should not share passwords or other sensitive account information with unauthorized persons.
9. Data Retention
We retain personal information for as long as reasonably necessary to:
- Fulfill the purposes described in this Privacy Policy
- Process and maintain transaction records
- Provide customer service
- Resolve disputes
- Prevent fraud
- Enforce agreements
- Meet tax, accounting, legal, and regulatory obligations
Retention periods may vary depending on the type of information and applicable legal requirements.
When personal information is no longer reasonably required, we may delete or anonymize it in accordance with applicable law and our retention practices.
10. Your Privacy Rights
Depending on where you live, you may have certain rights regarding your personal information.
These may include the right to:
- Request access to personal information we hold about you
- Request correction of inaccurate information
- Request deletion of certain personal information
- Request a copy or portability of certain information
- Withdraw consent where processing is based on consent
- Object to or restrict certain processing
- Opt out of certain targeted advertising or sharing where applicable
- Appeal certain decisions regarding a privacy request where required by law
These rights are not absolute and may be subject to exceptions under applicable law.
We will not unlawfully discriminate against you for exercising applicable privacy rights.
For additional information, please review our Your Privacy Choices page.
11. How to Exercise Your Privacy Rights
To submit a privacy request, contact:
Please clearly describe your request and provide sufficient information for us to identify the relevant account or transaction.
For security purposes, we may need to verify your identity before fulfilling certain requests.
Where permitted by applicable law, an authorized agent may submit a request on your behalf. We may require proof that the agent has been properly authorized.
12. Global Privacy Control
Where required by applicable law and supported by our Site, we may recognize browser-based privacy preference signals such as Global Privacy Control (GPC).
The availability and legal effect of these signals may depend on your jurisdiction.
13. International Data Transfers
Because we operate an online store and use service providers that may operate internationally, personal information may be processed or stored in countries other than the country where you live.
Where required by applicable law, we take appropriate measures regarding international transfers of personal information.
14. Children's Privacy
Our services are intended for general audiences and are not directed toward children.
We do not knowingly collect personal information from children in violation of applicable law.
If you believe a child has provided personal information to us improperly, please contact support@varelloprime.com so that we can review the matter and take appropriate action.
15. Third-Party Websites and Services
Our Site may contain links to third-party websites, applications, or services.
We are not responsible for the privacy, security, accuracy, or practices of third-party websites or services that we do not control.
We encourage you to review the privacy policies of third parties before providing them with personal information.
16. Changes to This Privacy Policy
We may update this Privacy Policy periodically to reflect changes in our practices, services, technologies, or legal requirements.
When we make changes, we will update the Last Updated date at the top of this page.
We encourage you to review this Privacy Policy periodically.
17. Contact Us
If you have questions about this Privacy Policy, our privacy practices, or wish to exercise an applicable privacy right, please contact:
VARELLO
Website: varelloprime.com
Email: support@varelloprime.com
Business Location: Fukuoka Prefecture, Japan
For information about managing your privacy preferences, please also review our Your Privacy Choices page.